Grow Your Business with Willow

If your business is already listed on Willow, you can claim your listing by contacting us with proof of ownership. We'll verify your identity and give you full control of your profile within 24 hours. If you're not yet listed, simply choose a plan above and we'll create your listing for you.

The free tier includes a basic listing with your business name, address, phone number, and website link. You'll appear in search results when families look for funeral directors in your area. It's a great way to start building your presence on Willow at no cost.

Yes, you can cancel your Verified or Premium subscription at any time. There are no long-term contracts or cancellation fees. When you cancel, your listing will revert to the free tier at the end of your current billing period, so you won't lose your basic presence on the platform.

We take review authenticity seriously. Each review is checked against our verification criteria, including confirming the reviewer had a genuine interaction with the funeral director. We look for signs of fake or incentivised reviews and remove anything that doesn't meet our standards. This protects both families and funeral directors.